BUS 237 Midterm and Final Examination

BUS 237 provides a comprehensive framework for understanding how information systems (IS) and technology serve as the foundation for modern business strategy. The course moves…

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Course Chapters

7 chapters · 122 exercises

The Five Components of Information Systems5 exercises

Operational Effectiveness vs. Strategic Positioning6 exercises

The Resource-Based View of Competitive Advantage6 exercises

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BUS 237 Midterm and Final Examination

Course Chapters

Foundations of Information Systems and Strategy

The Value Chain and Industry Analysis

Netflix and the Shift from Atoms to Bits

Moore’s Law and Fast/Cheap Computing

Software Development and Management

The Internet, Telecommunications, and Net Neutrality

Platform Business Models and Network Effects

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