Business and Brand Management Exam

This document provides a comprehensive overview of the Business Model Canvas (BMC) and brand management, focusing on practical application and strategic thinking. It begins by…

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Chapters

Sofia Simoncelli

·2mo ago·

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Course Chapters

11 chapters · 101 exercises

Introduction to the Business Model Canvas3 exercises

Customer Segments (Area Clientela)4 exercises

Channels and Customer Relationships3 exercises

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Business and Brand Management Exam

Course Chapters

Understanding the Business Model Canvas

Value Proposition

Infrastructure

Finances

Customer Centricity and Customer Segments

Channels and Customer Relationships in Detail

Brand Management: Defining and Building a Brand

Brand Positioning and Communication

Brand Monitoring and Development

Brand Identity and Communication Elements

Digital Branding Strategies

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